Digital Designer: UX, Web and Marketing
Hi, I'm Vivian.
I design the connection between people and products.
From websites to apps to campaigns, built to achieve real business goals.
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Digital Designer: UX, Web and Marketing
I design the connection between people and products.
From websites to apps to campaigns, built to achieve real business goals.
About Me
Hi! I'm Vivian. To me, design is about making real connections between a business and the people they're trying to reach. My work spans websites, app experiences, and marketing campaigns, but the goal is always the same: understand what a brand stands for, then build something digital that carries that message to the right people in a way that actually works.
Good design isn't just about looking beautiful. It's about seeing the bigger picture: the business goal, the customer journey, the story that ties it all together. That's the part I love most.
Outside of work, I share my home with two cats and a dog who keep life wonderfully chaotic.
Portfolio
Client projects across industries, from construction to e-commerce to nonprofits.
My Journey
Work Experience
Design and launch custom marketing websites from Figma for clients in healthcare, construction, pet services, and professional services. Work with SEO specialists to structure pages for both Google search and LLM-powered platforms. One redesign reached the top result on Google and leading AI platforms. Track performance in Google Analytics and refine layouts, CTAs, and content based on real traffic data. Also manage social media for clients across Instagram, Facebook, and LinkedIn.
Supported marketing communications for campus dining and facilities services. Designed promotional materials, digital signage, and event collateral consistent with brand guidelines. Coordinated content across channels to support campaigns and community engagement.
Supported public communications and community-facing content for local government programs. Contributed to outreach materials and digital content for municipal initiatives.
Managed client accounts and communications as part of a campus-based professional development program. Built project coordination and organizational skills working across departments.
Education
Exploring how technology is changing the way we communicate, tell stories, and connect with people. I love thinking about design from a communication lens, not just a visual one.
Learned how to think about tech from a business and leadership perspective. Made me a much better collaborator on projects where design meets real operational constraints.
This is where I fell in love with design. Spent four years obsessing over typography, visual hierarchy, and how a good layout can make someone feel something.
What I Do